I’m a Big Bear Lake native, born and raised in the mountains, where being outside and around action sports has always been a big part of my life. I grew up snowboarding and still spend as much time as I can on the mountain — it’s shaped not only my lifestyle but also the way I approach creativity and storytelling.

I graduated from Big Bear High School in 2022 and earned my degree in Marketing with a minor in Graphic Design from Concordia University in 2025. Along the way, I also took graphic design courses at Saddleback College to continue building my creative skill set and learn new ways to bring ideas to life.

I’m just as interested in the strategy behind the work as the creative itself, especially how strong marketing and design can drive real growth for brands.

My goal is always to combine strong visuals and storytelling with strategy and purpose. A lot of my inspiration comes from action sports, outdoor culture, and brands that represent adventure and authenticity. Outside of creative work, I enjoy spending time outdoors, traveling, and building life with my drop-dead gorgeous wife, Lauren. This portfolio is a collection of the different types of media and creative projects I’ve worked on, all reflecting the things I genuinely care about.

- Ryder